About Design Opinions
We conduct research into people’s
OPINIONS - FEELINGS - REACTIONS
on design-related issues and design-related creations.
We help designers and manufacturers with research-based insights.
This is not design by committee;
it's informed feedback for an iterative creative process.
Proprietary Survey Platform
When Appropriate, we offer our own unique online survey platform which is specifically for design-related evaluations. Learn more
Accessibility
We aim to make this type of research reliable, affordable and accessible.
Collaboration
We offer ad-hoc support to
other research organisations worldwide.
The Team
We are an adaptive research collective that emanates globally from a London base.
Each project is handled by highly experienced research professionals.
Team members are trusted contacts called in for their specific expertise and geographic reach.
Rob Roncarati
Design Opinions is managed by Rob Roncarati.
Rob was formerly M.D. of Diagnostic Research – Europe (WPP Group).
He graduated from the London School of Economics (LSE),
specialising in statistics, psychology and operations.
A designer in another life.
Why
Love Of Design
We appreciate good design -
and want to help to make it happen.
Detail
We love detail - because it's important.
We do all we can to ensure no detail is overlooked.
Understanding & Advice
We understand when research will help, but also when it will hinder. We won't advise research just for the sake of it.
Tools
Our own proprietary survey tool - helps in the evaluation and feedback process.
Experience
Decades of relevant experience - having worked globally on design research projects with numerous internationally renowned brands.
Flexible & Innovative
We adapt to the needs of our clients and are always on lookout for a better way.
We're proud of what we do.
ViewDoo is our own proprietary software that we have designed specifically for the online evaluation of visual imagery.
ViewDoo is a valuable development in the advent of a more iterative design process.
Fully Serviced
For now, ViewDoo is offered only as a fully-serviced tool – custom coded and hosted – with support as needed
Plug-in
ViewDoo is available as a third-party plug-in – whereby survey respondents can be handed over and handed back.
White Label
ViewDoo can be badged to provide your own branding – adding value for both credibility and brand building